The toughest relationship you will have in this life is the one with yourself, but it will be the one that is most rewarding.

Joanne Robinson

Life Coach | Transition Guide | Advocate for Life’s Second Act

Hi, I’m Joanne and I believe it’s never too late to rewrite your story.

For years, I wore many hats: a soldier in the Canadian Forces, a franchise business owner, a career mentor, a mother, a partner, and a provider. Like many, I gave everything I had to everyone else, always putting myself last on the list.

But one day, everything changed. I had a powerful realization:
If I wanted a life that truly fulfilled me, I needed to start choosing me first.

That moment sparked a transformation.

Now, I dedicate my work to helping men and women 50+ who find themselves asking:
“Is this all there is?”
If you’re navigating retirement, empty nesting, divorce, career shifts, or simply feeling unfulfilled,  I see you. You don’t need to start over. You just need to come home to yourself.

With 13 years of experience in the Canadian Forces, over a decade of entrepreneurial leadership, and years of helping people find clarity and confidence in their careers and lives, I bring a unique mix of structure, compassion, and lived wisdom to my coaching.

Through my signature programs, printable workbooks, and one-on-one coaching, I’ll help you:

• Clarify what you truly want (and release what no longer serves you)

• Reconnect with your values, voice, and vision

• Build the mindset, habits, and confidence to thrive in your next chapter

Life’s Second Act isn’t about starting over, it’s about rising stronger, wiser, and more you than ever before.
I’m here to walk with you every step of the way.